Deep-sea refinement is now a widespread reality in Italy – at sea as well as in Alpine lakes – and in France where both French and Brazilian sparkling wines are developed in Brittany. Jamin Portofino , the first company in Italy for the underwater cellaring of wines produced by different labels that approaches research on conservation at sea with a scientific method, launches its first equity crowdfunding campaign on Mamacrowd , the main Italian platform in the sector in terms of capital raised. The goal of the campaign , which will be online from June 10 and aims to raise 600 thousand euros, is to: increase research and development activities , thanks to the agreement signed with DAGRI University of Florence, expand services to wineries and create the “list” of UnderWaterWines wines .

Furthermore, thanks to the widespread shareholding tool that is crowdfunding, Jamin aims to consolidate its presence on the international market, thus bringing the Italian experience of underwater winemaking abroad and will also be able to develop technologies in the field of anti-counterfeiting: the company is in fact developing chips and blockchain encryption to protect the uniqueness and origin of each bottle deposited on the seabed .

The scientific community as well as high-end sommeliers and quality restaurants have shown great interest in this innovative trend in the world of winemaking. The market itself has responded positively , with an exponential increase in demand that has allowed us to close in profit from the first year.

Jamin , which entered the market in 2018, represents a novelty in the international wine scene, in fact it is the only company to have filed an international patent on UnderWaterWines, creating the first Champagne AOP UnderWater , refined in iso-pressure conditions in the protected seabed of Portofino at -52 meters. This innovative method allows the wine, underwater, to evolve its characteristics thanks to unique physical factors, some of which are difficult to reproduce in the cellar, such as pressure, motion of sea currents, constant temperature and absence of light. Furthermore, this technique allows the unmistakable characteristics of individual wines to be preserved unchanged for longer , an aspect of primary importance especially in the current pandemic context in which cellars suffer from numerous unsold wines.

“Underwater winemaking is a disruptive innovation in the international wine scene, one of those innovations that do not often happen in a sector like wine, which is strongly linked to production tradition” – said Emanuele Kottakhs, founder of Jamin Portofino – “It is a revolution for the final product that transforms the bottle internally and externally. We are not surprised that UnderWaterWines are enjoying success with the public and industry operators. Thanks to this collection we will be able to offer partnerships and support to the many wineries or wine lovers who want to participate in the growth of this market segment”. “We are pleased to host Jamin's campaign on our platform. Italy has a great winemaking tradition: the combination of technology and winemaking at sea can only innovate this sector. We wish the entire team a successful campaign” explained the CEO of Mamacrowd , Dario Giudici.